Name: Jen

Location: Hampstead, North West London

Twitter: @jenniams Instagram: @jenniams

About Me: I am the person behind this blog, hello! I am married, I have two cats, I am originally from Enfield in North London. I love cooking, interior design, animals, comedy, hot sauce, pink flowers and I’ve recently taken up swimming.

Favourite Animal: Cats, birds and orcas; but because that’s always so hard to narrow down I’d like to also throw in the following: raccoons, squirrels, dogs, narwhals, pigs, deer, bears, bunnies, cows, sharks, foxes, northern right whales, sasquatch…


When did you go vegan?

4th February 2015

Why did you go vegan?

For me it’s all about the animals. I’d been Vegetarian for a while (a switch I made when a family member passed away and I was contemplating life and how humans bury their loved ones in the ground and yet we entomb dead animals inside our living bodies) and I had recently gone cruelty free with all of my makeup (upon finding out makeup was still tested on animals – I had no idea!! I had just assumed that such an archaic and cruel practice didn’t happen today). Then I watched a documentary called Vegucated and the next evening I watched (Oscar nominated) doc Earthlings and that sealed the deal. Finding out that male chicks in the egg industry are “destroyed” on day one by being gassed, or thrown into a grinder or literally just tossed into a bin bag broke my heart. I became a Vegan on the spot.


What have you found challenging/difficult?

Keeping my faith in humanity.

It makes me so insane that 99.9% of people are against animal cruelty and yet they continue to participate every single day. They have the facts, they know that animals are tortured, they know that animal agriculture is the number one reason for climate change and yet…


What product most surprised you when you found out it wasn’t Vegan/Cruelty free?

E-cover washing up liquid (the camomile scent) contains whey (milk). Isn’t that utterly ridiculous!? Imagine smearing milk all over your plates. Gross. It’s a great reminder to check ingredients labels for every single god damn thing because the world is fucked up.

Another one that surprised me is Tesco Pickled Onions contain milk. Yes, a jar of onions in vinegar and they’ve added milk. Stop adding milk to stuff!

Castoreum is an anal secretion beavers use to mark their territories. It also smells like vanilla and is used in food & perfumes. Grim. Ever noticed how some foods, for example some vanilla yoghurts, boast all natural flavouring but don’t have vanilla listed as an ingredient? That’s probably castoreum. It’s legal to list this ingredient as “natural flavouring”. Appetising.

If you could say anything to your previous non-Vegan-self what would it be?

You love animals! Make the connection already! And then I’d give myself the winning lottery numbers, or a sports almanac and call myself a jerk.


What are your favourite Vegan restaurants/cafes/shops?

Club Mexicana, Spice Box, King Cook Daily, Mildreds, Yorica

What is your favourite of the following:

Documentary? Vegucated, Earthlings, Cowspiracy, Fat Sick & Nearly Dead, Racing Extinction, Blackfish

Book? Eating Animals by Jonathan Safran Foer, The Sexual Politics of Meat by Carol J. Adams, Animal Liberation by Peter Singer. Cook bookwise: Raw Vegan Not Gross by Laura Miller, Thug Kitchen’s Eat Like You Give A Fuck


Instagram Account? @YesItsAllVegan




Blog? Guac and Roll, Something Brighter, Soy Division, Pretty Good

YouTube Channel? Laura Miller and Hot for Food


Which well-known vegans would you have at your fantasy dinner party and what 3 course meal would you serve?

Ellen, Brad Pitt, Liam Hemsworth, Leonardo DiCaprio, Kate Mara, Ted Danson, Pamela Anderson, Russell Simmons, Peter Dinklage, Chris Traeger and my friend Hannah.

We’d eat chilli with a mountain of guacamole, cashew sour cream, tortilla chips, jalapeños, white rice and vegan melty cheese.

We’d have Guac & Roll‘s amazing key lime pie for pudding and we’d drink lots of gin.

What advice would you give someone who was thinking about going vegan?

Pay attention to ingredients labels, always be on the look out for animal products even in things that you’d assume wouldn’t have any. Anything on the list you don’t recognise, google it! The food industry use a lot of different words for animal ingredients so always be on your toes.

Please can you show us a picture of the inside of your fridge/cupboards?


Any further comments or anecdotes to share:

Please Go Vegan! For the animals, your own health and for the planet.


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